Many travellers don’t realise the importance of reading traveller
reviews before they book accommodation or an activity. Many travellers
base their choices of where to stay and what to do by reading the
comments and reviews on marketing sites. These, unfortunately, are
usually skewed by selecting only positive reviews to post on their sites
to present the accommodation or activity in a good light.
We suggest visiting sites like TripAdvisor who
allow travellers to post completely unedited and honest reviews about
the places they have stayed, flights they have taken and restaurants
they have frequented, allowing you to make your decision on truthful
opinions and experiences.
Travellers comment on their experience of the places, rating their
experience of various elements out of scale of 5. For example, the hotel
scale review includes rating the accommodation on location, value,
sleep quality, room cleanliness and service. These rating are then used
to compare the accommodation, restaurant or flight with others in its
relative group and rank them in order from best to last numerically.
This is easy to use and a fantastic way to research your trip.
Although readers must keep in mind that because these are
unrestricted and unedited, all comments and reviews should be taken not
as a definitive reflection of the hotel, for example but more as
individual experiences that may have been influenced by many unrelated
factors. Numerous reviews on the same hotel should be read so that you
can get an accurate outline of the place rather than just one person’s
experience. Often because the reviews are not restricted one review may
be awfully bad but many others very good. Look at all the reviews on the
whole take the average into account and then make your decision.
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