Monday 18 February 2013

Valentine’s Day: Romantic or commercial?



Is Valentine’s month a great way to celebrate your love or just a commercial opportunity?



Looking at the promotions and advertising on almost every shop window, in every magazine and generally wherever you look, I found myself wondering how valuable this day (and it seems the entire month) is to retailers and the public.



I saw many people rushing around in the shops grabbing cards, chocolates, pink teddy bears and flowers.  These items cost a small fortune on Valentine’s Day and is it all worth it?  Listening to a radio show, I heard members of the public calling in and saying that they would much rather have a home-made dinner with candles or a hand – written love letter or a night away from the kids / housework / TV etc.

Image Source: LIVING MSN 
At Cape Country Routes, many of our members are offering special deals on accommodation during the month of Feb.  In this crazy age of fast-paced life, people seem to value more and more the idea of having quality time to reconnect and to rest.  This has become more important than gifts to many people.



Why wait until Feb though?  If you are feeling disconnected and exhausted at any time of the year, a night or weekend away is often all you need to get back on track. 



Have a look at our Facebook page or website for some ideas on quick getaways and fun activities.  We have such a diverse range of products so you are bound to find something that appeals to you.  In fact, why not plan ahead and try a new place each time?  You won’t be disappointed.



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