Wine lovers, those who care for the environment and those with a
romantic constitution will be equally thrilled about the launch of Van Loveren’s
enticing new range of wines, called Tangled Tree. The five exciting wines
not only pay tribute to a colourful family history, they also confirm the
Retief’s commitment to sustainable wine making. “These are generous
wines,” says Van Loveren CEO, Phillip Retief. “They’re magnanimous towards
Nature in their eco-friendly PET bottles and Treefree labels, liberal in
their exciting flavours and especially easy on the pockets of consumers.”
The history
The famed tangled tree of Van Loveren, which served as inspiration for
this new range, forms part of a tradition of planting trees which marked
significant events and special occasions. In 1941 Jean Retief ordered a Rhus
Lancea tree from KwaZulu-Natal. Her husband Hennie was convinced that it
was no different from the Karee that grew along their river and planted a shoot
next to her tree. Their two identical trees have since intertwined into one
magnificent tree which has come to symbolize their love for each other.
The wines
Soon South African shelves will be graced by five newcomers with
mouth-watering names, such as Spicy Shiraz, Chocolate Cabernet Sauvignon,
Butterscotch Chardonnay, Moscato Rosé and Tropical Sauvignon Blanc. Simply
determine what flavour suits your occasion, menu or taste buds.
The oak matured Chocolate Cabernet Sauvignon enchants the palate
with delectable notes of chocolate and mocha, elegantly layered with hints of
cassis and blackberries, while the Spicy Shiraz will boldly tempt you
with its rich and powerful red berry soul. The spice on the palate is well
integrated and the smooth, well structured tannins give cause for pure
indulgence. The Moscato Rosé, made from 100% Red Muscadel grapes, is a
romantic pink, aromatic wine with a luscious nose reminiscent of rose petals.
The Butterscotch Chardonnay, a lightly wooded, medium bodied
white wine will delight with its aromas of butterscotch and crème brûlée,
balanced by the subtle intensity of fruit. The crisp and fruity Tropical
Sauvignon Blanc has abundant aromas of tropical fruit such as guava, melon
and gooseberry – a wine for any occasion indeed.
A little greener every day
With the launch of Tangled Tree the Retief family has effectively
stepped up its commitment to caring for the environment by decreasing their
carbon footprint. The fully recyclable, unbreakable PET bottle generates
50% less greenhouse emissions during the manufacturing process and enables wine
lovers to enjoy a glass of their favourite tipple where glass bottles were
previously not allowed (think picnics, hikes, river-rafting and music
concerts). Using the innovative Treefree label, which is made from 100% renewable sugar cane
fibre, gives further credence to their love of Nature.
Soon to be available from all major outlets, the easy-on-the-pocket
retail price of R29.99 will only add to the desire to taste not one, but all
five. So, don’t wait - become happily tangled in this veritable symphony for
the senses!
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